Why is NFL Network so bad?

Sitting here and watching the NFL Network's broadcast of the Ravens/Falcons game, and I'm struck by how awful the coverage is. One of the first plays from scrimage, they didn't catch the snap cause they were off somewhere else. They have Bob Papa who's mediocre at best as a play-by-play man. And their color guys are two of the worst in the league in Matt Millen and Joe Theismann. And those three are an upgrade from Bryant Gumbel.

And it strikes me, how is the NFL putting out such a poor product? Their sports-casting show is pretty solid, headlined by Rich Eisen who I think is terrific. They have the weight of the league behind them which is a 30 ton gorilla. And they can't find a way to put together a better production team than this?

Disappointing to say the least.